Spotify responds to Apple Music by revealing it now has 75m active users

on Mon, 06/15/2015 - 12:02
Spotify vs Apple Music

Music streaming service Spotify has upped its public numbers, announcing that it now has 75 million active users, with 20 million of them paying for its premium subscription tier.

That's a rise from the previous figures - 60 million active users and 15 million subscribers - announced by the company in January. The announcement's timing is no coincidence, coming days after Apple unveiled its rival Apple Music service.

"What a difference a year makes! At the end of May 2014, we reached 10 million paying subscribers and 40 million active users. Today, we have reached more than 20 million subscribers and more than 75 million active users", claimed a post on Spotify's blog.

"10 million subscribers in our first five and a half years - and another 10 million subscribers in just a single year! That's an average of one new subscriber every three seconds over the last year."

The blog post highlighted Spotify's $3bn of royalties paid out to music industry rightsholders, including $300m in the first quarter of 2015, and published some new claims of the payouts that artists of different sizes can expect to earn in a year from the streaming service.

According to Spotify, with 20 million subscribers, a "niche/indie artist" could expect to generate $1.2m a year in Spotify payouts, while a "heritage artist" would generate $2.6m. It also claimed that an artist in the company's top 100 chart could get $3.3m, while a "global superstar" could generate $13.9m.

These claims will be picked over in the coming days especially the "niche/indie" figure, with a number of independent artists having publicly complained about much smaller payouts from their streams on Spotify and other services.