Lamb of God are back with a new song "Overlord" and what may end up being one of the top videos of the year. The clip comes from the mind of vocalist Randy Blythe, who created the treatment for the video, which centers on a couple and their self-obsession taken to extremes.
As seen in the clip, the central male and female figures are so caught up in their own lives that they miss the violence and social issues going on all around them, all while they roam the streets hypnotized by their phones. The only thing to break them from this trance is running directly into each other, where they resume their fighting oblivious to a disastrous fate to come.
Blythe says in his description of the clip: "For years I've wished that I could have a movie camera directly linked to my brain so that some of the ideas I see in my mind's eye could be translated into film for others to watch. Although that is obviously an impossibility (and probably a good thing- I find many things amusing that might not be so funny to everyone else), the video for 'Overlord' is the next best thing for me."
He adds: "I came up with the idea and wrote the treatment for this video myself- to see Jorge (the director) take my concept, add his own touches, and use his technical know-how to translate my 'mental script' into a suitably dark visual narrative is just an awesome, awesome experience for me."
As for the song, the vocalist states: "I wrote the song about the dangers of self-obsession in our distressingly myopic and increasingly entitled 'me-now/now-me' culture; just like the couple in the video, many people can't seem to look past their own relatively small problems to see the bigger picture: the world is in serious trouble. Having a bad day at work, or a fight with your significant other, or getting a crappy haircut or table service does not in any way shape or form constitute an emergency. Sometimes things just don't work out the way we want them to - deal with it. People who only see their own problems eventually wind up alone because no one wants to hear their crap anymore - we all know someone like that, always whining and complaining about some inconsequential setback as if it were the apocalypse. This song is for those people."
The singer concludes: "If you're out and about, watching the video on your pocket hate machine (mobile phone), try not to wander into traffic. A little situational awareness goes a long way."
For Lamb of God, "Overlord" is a bit of change of pace. It opens with a bluesier vibe, but eventually builds with tension and heaviness before taking things back to a moody conclusion.